How we use Twitter to grow our business network.

Posted in: Education, Inside Look

Step by Step How To Promote Your Business on Twitter

Twitter is the subject of a lot of attention for being a social web network with a lot of users. More than 200 million users. It’s a very diverse user base with many of them being corporate accounts as well as accounts of individuals at high levels. With the proper tools, you can categorize twitter users into industry and present lists of highly influential users  that generate a lot of engagement on twitter (people retweet them, message them, and mention them). By taking advantage of the network effect on Twitter, you can market your brand and grow your array of connections.

There are a plethora of great business relationships waiting to be born everyday on Twitter. It’s a wonderful tool to expand your network of partner businesses, work on business development, engage potential clients, and deepen your relationships.

So what kind of process routine can you establish to grow on twitter?

After much deliberation and experimentation, we’re going to share how we do it here at South-Pak. It works for us, even though we are a boring manufacturer of custom made cases.

Step 1: Find Interesting and Popular News

You need to think about what content will be interesting for your target audience and find that content so that you can share it. Most people want to be fed interesting content. If you can find it and spread it, people will trust you, interact with you, and build a relationship with your brand.

The easiest way to do this is to go to news.google.com and type in keywords that are relavent to your business. On the sidebar to the left, select “Past Day” to focus in on latest news. Note that stories at the top are expected to be the most popular based on Google’s algorithm.

For our purposes, we alternative between “logistics”, “packaging”, “shipping”, “travel”, “tradeshow”. As a marketer, it helped to go down the company’s list of solutions on the website and make a list of keywords based on the industries we solve problems in.

tip: Look at current trending topics and somehow incorporate them into your tweet. This will get your tweet a significant amount of views.

Step 2: Explore Preexisting Relevant Content

Read the story that is the most relevent to your target audience. Gain a complete understanding of the story and think about how the story can be informative to other businesses and potential users/clients.

Step 4: Write the Tweet

Open up your favorite twitter application (I use Twitter for mac) and start drafting a new tweet. First paste the link (if a shortened link is not automatically generated, use bit.ly or a similar tool but make sure you have access to data on clicks.

As you write your tweet, you want to make sure you use as industry buzz words and hashtags. The whole point of your twitter message is to post an informative message that is easy to find. Consider what saved searches you use and what you, as part of your own target audience, would type into search.twitter.com. See the below for some of our recent tweets:

Step 5: Proactively Engage

I highly recommend that you develop a list of high prioririty high potential twitter users. These users should be at the top of respective fields on wefollow.com or high target potential clients. Don’t be afraid to engage them as that is the whole beauty of Twitter so it would be effective to spin the story in a tiny way and mention their twitter username in the tweet. For example “@kevinrose we would love to hear what you think of our twitter tips “.

Another method to engage people and share your tweet even more is to utilize search.twitter.com. Enter in keywords from your blog post’s title and find people that are currently talking about your subject message. Then just ask them to read and utilize their feedback.

Step 6: Rince and Repeat

Repeating this process twice a day at various peak hours is not a bad idea. You could repeat this process once around 8am, once around lunch break time, and once around 11pm if possible. There are ways to partner with web marketing firms to outsource this process but in order for the process to be effective, it must have a geniune personal touch.

Step 7: Follow Up and Analyze

Be sure to pull up your Google Analytics and the metrics provided by your link shortner of choice and look at what has worked and what has not. Experiments and adjustments over time will yield the best results.

That’s all for now. Please share this insight with your twitter followers. Shortcut icons are located at the bottom of this post. But please give our insight to your prospects.

Want to partner with us on our next web marketing initiative? Send an email to nlevy@south-pak.com

Next Step:

  1. Follow us on twitter
  2. Go go news.google.com right now and get started.

Additional Reading: